Our Story
Blue Unicorn was born from a quest to solve a common problem: protein bars that weren’t enjoyable to finish. Dr. Luke Tolley—a culinary tinkerer and food scientist—spent years merging the art of flavor with plant-based protein science. One fateful evening in an inspired kitchen session, he perfected a fluffy, chocolate-coated protein bar recipe so good, he named it after the mythical creature of his imagination. From that enchanting moment emerged a snack that tasted like dessert yet delivered 15 grams of clean, allergen-free protein with just 120 calories—and no nuts, dairy, gluten, or soy
Today, Blue Unicorn stands for the magic created when culinary creativity meets scientific expertise. Their bars offer a whimsical, satisfying experience—so good even skeptics take a second bite—while remaining totally clean, keto-friendly, and family-ready. With a mission to rescue all those “half-eaten protein bars,” Blue Unicorn has captured hearts (and taste buds) across the nation, proving that health and indulgence can live in perfect, fluffy harmony
FAQS
What are the main ingredients in Blue Unicorn bars?
The bars blend plant-based proteins including canola protein, sunflower protein, and pumpkin seed protein, along with fiber, collagen, dark chocolate, and natural sweeteners.
Are Blue Unicorn bars vegetarian and gluten-free?
All Blue Unicorn bars are gluten-free. While they do contain plant-based proteins, they also include collagen, which is not vegetarian-friendly.
What sweeteners are used in Blue Unicorn bars?
They use natural sweeteners like allulose and erythritol. No artificial sweeteners are added.
How much protein, sugar, and calories are in each bar?
Each bar contains approximately 15g of protein, just 3g of sugar, and only 120 calories—making them a great low-carb, high-protein snack.
Are these bars suitable for low-carb or keto diets?
Yes, Blue Unicorn bars are keto-friendly, with only 4g of net carbs and free of gluten, dairy, nuts, and soy—ideal for many low-carb lifestyles.
